In perusing through the internet, I've found various sources saying different things on the origin of this trend - suffice to say, I don't know exactly where it started but somehow, the #nomakeupselfie is becoming synonymous with donations towards cancer research.
South Africans wanting to get involved can visit the Pink Drive website to find out more about cancer awareness (specifically breast cancer awareness) in South Africa. The website also tells you about upcoming events in your area. For those in Cape Town, the Pink Drive will be at the Pick 'n Pay Women's Walk in Kenilworth this coming Saturday, 29th March. Gates open at 07:30 am and the walk starts at 09:00 am.
If you haven't been nominated to take a selfie, I would like to nominate you and encourage you to sms the word "pinkdrive" to the number 40158. And here's my proof of donation to the pink drive
Gents, if you're feeling brave, why don't you try out the #manupandmakeup trend by uploading a picture of yourself onto facebook and donating towards the worthy cause of prostate cancer research! Click here and go to their donations page to find their bank details.